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Instagram changes all video posts to Reels

Instagram is making changes to all videos, turning them into Reels and will show them to way more people, according to the latest update.

Instagram Reels updates
Instagram Reels updates. Credit: Meta

Instagram Reels Updates

Instagram officially became a video immersive app in an announcement made by Head of Instagram, Adam Mosseri. After seeing the success of short form TikTok style videos, the platform is testing a change that automatically turns all video posts under 15minutes into Reels.

The company says the change, which is currently being tested with select users around the world, is part of Instagram’s plan to simplify video on the app.

“We’re testing this feature as part of our efforts to simplify and improve the video experience on Instagram,” a spokesperson from Meta said in an email.

Instagram Reels updates
Instagram Reels updates. Credit: Meta

Unless you opt out, people will be able to use any of your public posts (including still images) in their own Reels, similar to the ‘Remix’ feature on Tiktok.

This means there will no longer be any difference between Reels and video posts. The tabs on your profile will be merged and horizontal videos will be letterboxed to make them fit. The change will only apply to new videos – any videos you’ve already posted will remain as they are.

Instagram Reels updates
Instagram Reels updates. Credit: Meta

How to promote your podcast using Instagram Reels

With Instagram’s latest update turning videos into Reels, you can now create visuals that you can use to promote your podcast. Simply hire a camera or use your mobile phone to record your show and share special scenes/moments from the footage to promote your episodes.

If you have a video podcast, clip more moments from each episode to promote on Instagram as reels to help others discover your show.

Click here for more tips on how to promote your podcast using social media.

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