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7 Ways to promote your podcast using social media in 2022

In this article, you will learn 7 ways to promote your podcast using social media in 2022. These hacks are super easy to use and they will increase your listens, engagement and online visibility.

So if you want your podcast to grow in 2022, keep scrolling.

7 ways to promote your podcast using social media

How do I promote my podcast using social media in 2022?

The great thing about podcasting in 2022 is that there so many tools you can use to promote your podcast using social media. Here are some of those hacks to help you grow your show online.

1, Use 5 Posts per episode

The secret to improving your podcast’s presence is to make atleast 5 posts per episode. Social media moves super fast so if you only make 1 post for your episode, people will forget about your episode.

Tip: Use clips that will make people want to click on your episode.

2, Instagram Stories

Instagram now allows all users (both under and above 10k followers) to post links in your Instagram stories. This will increase the conversions because people can click to listen/watch your show.

Tip: If your podcast is on Youtube, you may want to use a Linktree account which includes links to you Youtube and other audio listening platforms. How can I use Instagram to promote my podcast?

3, Twitter posts

Twitter is a great conversational platform with people discussing something new each day. Podcasts are conversational so why not combine the two?

Create a Twitter account and start pushing out your podcast’s clips whether they’re in video or audio format. (See an example below of the Your Aunties Could Never podcast).

Tip: Use hashtags in your tweets where possible but not too many otherwise your posts will look tacky. How can I use Twitter to promote my podcast?

4, Tiktok

Tiktok is one of the most fastest exploding apps for creativity and video sharing. Create an account on Tiktok and distribute your podcast on there. 

Tip: Search other podcasts like Shits N Gigs podcast and see how they use the platform and try to copy what they do. How can I use Tiktok to promote my podcast?

5, Instagram Reels

Instagram reels are also a great way to connect with new audiences and promote your podcast in a way that allows users to listen to your content straight away.

With posts, users have to click on your posts to digest the content but with reels, they don’t have to. It’s a great way to convert reel lovers into listeners if you use the right clips to promote your show.

Tip: Don’t forget to share the reels in your story for more visibility. How can I use Instagram reels to promote my podcast?

6, LinkedIn

Alot of podcasters forget that LinkedIn is a great platform to connect with even more podcast listeners of all types. While the platform is used as a way of connecting with recruiters and business minded people, it’s also a great way to share personal stories so why not push your podcast on the platform. See example below with the Riff, Raff & Rory podcast.

Tip: Don’t forget to use hashtags on your posts for better discoverability. How can I use LinkedIn to promote my podcast?

7, Use appropriate hashtags

When promoting your podcast on social media, don’t forget to use appropriate and relevant hashtags on your posts because people use hashtags to find inspiration or related content in reference to the hashtag(s).

And there you have it! 7 ways to promote your podcast using social media.

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